Lizzo’s Instagram feed is back to doing what it does best — blending self-promotion, style, and a little playful pop culture shade — and this time she’s bringing Walmart into the mix.
On Friday, the 37-year-old singer and rapper debuted a mint-green-and-white Yitty ensemble in a short, upbeat reel to her nearly 12 million followers.
The look: biker shorts, a zip-up track jacket, a waist-length platinum wig, and the kind of full-glam makeup that makes it clear she wasn’t just running errands before the shoot. Draped around her neck? The unmistakable diamond-encrusted Yitty chain, front and center.
The announcement was simple but big for the brand: Yitty activewear is now available at Walmart. “Yitty Active is everywhere!” she beamed, standing outside a sprawling mansion and clearly leaning into the aspirational vibe. The post quickly racked up thousands of likes.
It’s been a busy week of brand synergy for Lizzo, who co-launched Yitty with Fabletics in April 2022.
Just a day before the Walmart drop, she teased an unreleased rap track in a denim two-piece, revving a red sports car and rapping, “Fat a**, pretty face with the ttties. Btch, I got good jeans like I’m Sydney.” That name-drop — a nod to Euphoria star Sydney Sweeney — came just as Sweeney’s American Eagle “great jeans” campaign has been drawing both applause and controversy.
Critics on social media have accused the slogan of having an uncomfortable racial undertone, with some claiming it winks at eugenics, while others dismiss the outrage as overblown.
In a cheeky bit of timing, Lizzo’s car-wash set-up echoed Sweeney’s own campaign imagery, which featured the actress in jeans and a tank top working under the hood of a car. Whether it’s deliberate parody, solidarity, or just savvy marketing, the overlap all but guaranteed the snippet would get attention.
Between the Walmart expansion and the viral bait of an unreleased song tied to a trending cultural flashpoint, Lizzo’s keeping her brand at the intersection of music, fashion, and the week’s most clickable conversations — exactly where she’s always been most comfortable
